Our StoryWho we are at capfin

reception at capfin

Capfin is one of South Africa’s fastest growing, award-winning, independent credit providers. We empower our customers to make their best life is possible through unsecured short-term loans that are simple to use, affordable and easily accessible.

Our approach to lending is rooted in ethical, responsible and compliant credit policies and practices. We put our customers’ needs first and have been recognised as the most trusted brand by the Sunday Times Top Brands Awards in the microlending category in 2019 and 2018.

In 2018 we won first place in two categories at the annual Contact Centre Management Group awards, as well as the first place winners at the Business Process Enabling South Africa national awards for the Best Captive Contact Centre in 2015 and 2016.

Our Office:


capfin building

Who We Are

Our purpose is to help
people make their
best life possible

Our PURPOSE is to help people make their best life possible.

Our purpose is the heartbeat of our business and describes the positive impact we have on our customers, employees and the communities in which we operate.

As one of the best in the micro-lending industry, we are immensely proud of a history marked by solid growth and responsiveness to developing markets.

We take direction from our Values - the framework that makes our purpose come to life:

We believe that applying for a loan should be simple, affordable and easily accessible to all. Placing our customers at the heart of everything we do, helps us make the right business decisions internally, which enables us to make a difference externally

In an industry often characterised by negative perceptions, we are inspired by the positive impact of doing things right and we take pride in doing things in a way that’s compliant, responsible and ethical.

We believe empowered people are essential for our success. We equip, encourage and motivate our people to perform at their very best, make an impact, and grow personally and professionally to their full potential.

We employ great minds to help us stay on top of industry trends and soughtafter specialists, who turn these into profitable business opportunities. Our business strategies are solid and our agile working environment enables us to stay responsive.

Our History

Capfin was founded in 2010 with a vision to provide customers with affordable loan products and services. Since then we have continued to exceed the expectations of our customers with friendly service and responsible lending.

From a start-up team of three people to around 1,000 people working together, we continue to strive to make a positive impact in the lives of our customers.

Today, Capfin SA (Pty) Ltd, as well as Van As and Associates Recoveries (Pty) Ltd are indirect, wholly owned subsidiaries of Pepkor, which is listed on the Johannesburg Stock Exchange.