Who are we

Introducing CAPFIN

We make your best life possible

The reason for our existence is defined by our Purpose: to make your best life possible through a CAPFIN loan.

This is the heartbeat of CAPFIN. It describes the positive impact we have on our customers, employees, and the communities we operate in. Our Purpose is the most fundamental measure of success. It serves as the anchor for what we do and how we do it.

We are a registered credit provider, offering loans to customers in a compliant, responsible and ethical manner. Our loans are designed to help our customers through ease of access, simplicity, and a superior customer experience.

By placing the customers’ needs first, we help them live their best lives. In an industry often characterized by negative perceptions, we are inspired by the positive impact of doing things right.

We believe empowered people are essential for our success. We equip, encourage and motivate our people to perform at their very best, make an impact, and grow personally and professionally to their full potential.

Our values make us who we are

Our 4 core values form the basis of what it takes to succeed at CAPFIN:

1. We place customers at the heart of our business

2. We take pride in what we do

3. We help each other grow

4. We make things happen

Our History

From humble beginnings

CAPFIN was founded in 2010 with a vision to build a business that makes lending simple, affordable, and easily accessible to customers. In April 2011, we formally launched in the South African market through PEP stores. Four months later, our first above-the-line marketing campaign (including TV, radio and print) was launched, and by the end of 2012, the business was exceeding all growth targets. Today, CAPFIN is widely recognized as a pioneer and leader in its industry.


Danie Du Toit

Danie Du Toit

Managing Director

Our leadership

CAPFIN South Africa is led by Managing Director, Danie Du Toit with an Executive Team of leaders representing all the critical functions within the business.

The Executive Team

Danie du Toit – Managing Director

Thana De Clerk – People Support

Ilse Oosthuizen – Contact Centre

Belinda Faulkner – Marketing and Business Development

Rudy Kriel – Information Technology

Willie Maree – Credit Risk and Analytics

Marissa Bellini – Financial Director

Doreth Marais – Loan Operations

Deon Van As – Managing Director of Van As & Associates