The customer is the heartbeat of the CAPFIN business. As custodians of the brand and the voice of the customer internally, Marketing is entrusted in ensuring that both prospective and current CAPFIN customers are offered the best possible products and services, in the channel of their choosing. From experience design to campaign management, and from brand and product strategy to consumer research, the Marketing function holds its finger to the pulse of the marketplace. From an unknown brand in 2010 to being recognised as South Africa’s second most preferred brand in the Unsecured Credit Category of the 18th annual Sunday Times Top Brands Awards (2016 and 2017), the Marketing Department is a team of experienced, talented professionals, operating in a high performance culture that delivers growth.
The dynamic team that I work with and the fact that since I have joined we continue to aspire to greater achievements and I enjoy being a part of it!”